We are grateful that a fellow retail broker agency recommended Blueprint for our growing start-up. They watched Jenica speak at a WBENC event and thought she might be a great match for us. They were right! As many other smaller but mighty companies, we needed serious marketing guidance as we were growing. We did not have the funds for a major agency that caters to larger companies or to hire anyone full-time. We were looking for expert advice that was within budget and this is a true investment that is worth it. Being a smaller business, every dollar matters and I believe that this is money well spent. Our advice to other small brands is to be prepared to roll up your sleeves and work. This is not a program where you are handing off, it is interactive for both parties and the hard work is worth it. We have already gained so much knowledge about our customer and will be vastly more aligned for retail.

  • Angela Kornas - Founder
  • Honey Cloudz
  • Apr 20, 2022

I have no words to explain how much I have enjoyed working with Blueprint Marketing Group and the value that they bring to my company! As a small start-up company that sells a unique product, I found it very difficult to find a marketing group that could help with marketing needs specific to a small scale and large scale retail setting. As a bootstrapped start-up, we did not have the funds to invest in a huge marketing firm and I had started to give up hope. Jenica has been such a gift to us and really has an impressively vast knowledge of the consumer packaged goods world and how to navigate big box retailers marketing needs. I highly recommend Blueprint Marketing Group to anyone regardless of the size of your budget.

  • Jessica Gore
  • Tasty Clean
  • Jun 19, 2021

Wow! Just wow! We were referred to Blueprint Marketing Group by a past colleague for help with our marketing plan. We have done some programs in the past, but we didn't see much return. We worked with Jenica Oliver and I'm totally sold! We were about to shift our budget away from marketing because it just wasn't working, but with her help we have revised our strategy and we'll be running more programs. Our buyer was threatening to discontinue our product in a number of stores because it wasn't moving, but that has changed!

  • CEO
  • CPG Manufacturer
  • Feb 12, 2021

When we began our partnership with blueprint marketing group, our eyes were opened to many new opportunities in our industry. Jenica focused on strategy and was able to build a classic CPG marketing function from the ground up; providing guidance, experience, and access To top-quality resources within her network. In the time that Jenica has been our fractional CMO, she has developed a strong marketing plan and is a strong team leader. We are grateful for all the knowledge and expertise she has brought to our organization and look forward to growing more with her by our side.

  • T. Motter
  • Van's Kitchen
  • Mar 22, 2019

A pleasure to work with on several marketing innovation initiatives.  Whether it was a question of improving our culinary innovation process, helping us look back and look at the big picture on core initiatives, preparing for a successful ideation session or getting in the weeds to help us write concepts for quantitative testing; it is apparent that she brings her very best to the table.  Her vast years of experience and zeal for problem solving helped our team push through key hurdles to prepare our marketing calendar for 2018 and beyond!

  • J. Crynes
  • Cicis
  • Aug 14, 2018

Blueprint Marketing Group delivered actionable insights that changed how our organization goes to market, spends media dollars, and talks to our consumers.  Whether it’s planning a podcast buy for early adopters or coaching younger marketing staff members, Jenica demonstrated a level of leadership and commitment to my team and my brand that I have rarely ever seen from a consultant!

  • VP, Marketing
  • E-Commerce & Retail Consumer Packaged Goods
  • Feb 15, 2018

Blueprint Marketing Group brings business acumen to an organization from branding and strategy to finance and operations. She is a collaborator and consensus builder, but will not compromise her expectations for delivering results.  I have relied on her, and her accomplishments are impressive, especially in the creation of our innovation team, process and go-to-market strategy, which did not exist 2 years ago and today boasts three years of product renovation and disruptive innovation.   


  • EVP & GM
  • CPG Manufacturer
  • Dec 01, 2016