Generation Z vs. Millennials: What’s the Difference?

Sep 28, 2023

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually...

Leading the Workplace: How to Develop Your Leadership Skills

Sep 21, 2023

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we’ve got good news for you. No matter what your current position ...

Sustainability & Environmental Responsibility: Why it Matters

Jun 24, 2023

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a...

6 Helpful Tips to Address Unhappy Customers

Jun 02, 2023

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelm...

How to Choose Uniforms the Whole Team Will Love

Mar 22, 2023

If you’ve been in the workforce for a couple of years, you’ve probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms ar...

What’s Up With Unboxing Videos? The Trend You Must Try

Feb 14, 2023

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

7 Ways to Instantly Make Your Website More User-Friendly

Dec 03, 2022

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips w...

6 Benefits of Customer Loyalty Programs

Nov 03, 2022

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy int...

Your Product Decorating Questions Answered

Oct 04, 2022

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

Product Safety: What You Need to Know

Sep 19, 2022

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that ...

5 Invaluable Marketing Books to Help Grow Your Brand

Sep 12, 2022

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Branding 101: Let’s Talk Logos

Jul 07, 2022

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...

The Best Apps For Organization

May 01, 2022

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

6 Things You're Missing Out on by Not Using Promotional Products

Apr 09, 2022

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a ...

5 Healthy Tips for Business Trips

Feb 03, 2022

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internation...

Graphic Design Terms Everyone Should Know

Dec 20, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can ...

Using Customer Profiles to Find the Perfect Promo Products

Dec 06, 2021

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

6 Things You're Missing out on by Not Using Promotional Products

Oct 24, 2021

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Why You Should Be Having More Fun at Work

Oct 17, 2021

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

How to Protect Your Business From Hackers

Jun 02, 2021

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

Lanyards: Everything You Need to Know

Nov 11, 2020

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

Your Guide to Promotional Shirts

Nov 04, 2020

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

3 Things Every Busy Professional Needs

Oct 06, 2020

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professio...

Why You Should Buy USA-Made

Sep 14, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...

5 Tips for Boosting Social Media Engagement

Aug 31, 2020

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

How to be an Empathetic Leader and Still Get the Job Done

Aug 09, 2020

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

Giving Back: The Importance of Corporate Social Responsibility

Aug 02, 2020

Whether you’re putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a b...

Why You Need Promotional Products

Jun 05, 2020

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

How Promo Products Can Tell Your Brand's Story

May 29, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

Customer Experience + Branding: The Relationship Goals of Marketing

May 22, 2020

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be di...

How to Put Together an Onboarding Kit

Apr 30, 2020

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t ju...

Your Graphic & Web Design Cheat Sheet

Mar 04, 2020

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top grap...

How to Juggle Work and Life Balance Like a Boss

Feb 04, 2020

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, ...

5 Fail-Proof Ideas for Your Business Instagram

Oct 19, 2019

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

9 Useful Apps for Sales & Marketing Professionals

Sep 06, 2019

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how...

Advice for Getting the Most Out of a Business Trip

Aug 22, 2019

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

Your Brand Is Your Business - Market It!

Aug 15, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

How One Hour Can Determine Your Success

Aug 08, 2019

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...